How long do people keep promotional items?
14% – 1 month
22% – 6 months
9% – 7-12 months
20% – 1year
35% – 2 years
Why do they keep them so long?
76% – Say its useful and serves a purpose
20% – Say its attractive
1% – Find it useful for pertinent information
3% – Other
Of those who use the item:
73% – use it once a week
45.2% – use it once a day
Promo Products Increase Trade show Traffic
After getting promotional item:
72% of tradeshow attendees remember the company and its brand.
76% of tradeshow attendees have a favorable attitude towards the company
No form of advertising is working better these days than promotional items.
More companies are focusing their advertising dollars on promotional items.
They not only increase sales, but they also foster customer loyalty.
A well chosen promotional item can be a constant commercial for your company.
Leather promotional products have a higher perceived value than plastic items. Consequently the percentage of original recipients keeping the item is higher, the length they keep it is longer, and the frequency of use is greater.